Eduard Strugov Biography

Ksenia Bobrikova, presenter: on your mobile phone you can find news, and those that are interesting to you. Pick up gifts, for example, for the New Year, find entertainment for the holidays. Timofey Zudin, host: only do you really decide what to read, what to buy, where to go, or do you follow the choice that you are imposed on you.

Global IT corporations that manage all algorithms on the Internet. What mechanisms are used to influence our choice? Eduard Strugov, an entrepreneur, a specialist in the field of transformation of socio-economic systems: this is not just a problem or a situation that requires close attention at all levels. The influence that IT companies that determine today have.

There is a docking demand and sentences through an advertising model. Accordingly, we must closely monitor and respond to what happens in the selection process. Because this applies to electoral issues. The noise in the States about the presidential election was not just. There are elections of goods and services. In this part, people work on the principles of a new behavioral economy.

The methodological basis for the influence and creation of predictable choice was formed by Nobel laureates. And IT giants are a place and an environment where all this is realized. When you see advertising, you can not even pay attention to it, but the subconscious mind is programmed at this time. Therefore, seeing the familiar brands, they are not good or bad, we react and buy to them.

Timothy Zudin, host: how does it threaten us in everyday life? What can we impose in the most unpleasant case? Eduard Strugov, entrepreneur, specialist in the field of transformation of socio-economic systems: EVERYTHING. Starting from the choice of the first person of the country, ending with goods and services. Even values. In our country, we are glory to God and do not allow the basic values ​​to destroy the basic values.

Nevertheless, the mechanisms of digital ecosystems are such that no one can ever track that who was specifically shown. And the search results algorithms pursue certain goals. Therefore, the creation of an asymmetric, alternative digital environment is not just a matter of national security, but what determines the future of the country. Ksenia Bobrikova, host: How to create it?

And is it really possible to do it? Eduard Strugov, entrepreneur, specialist in the field of transformation of socio-economic systems: this is the most important question. I can say the main thing. Russia is the only country in the world that is able to solve this issue for two reasons. Firstly, we have the strongest mathematics, and everything is fine here. And secondly, thanks to the efforts of our vertical, we are the only country in the world that has real sovereignty.

Timofey Zudin, presenter: can I somehow limit this unnecessary content to me at my personal level? Eduard Strugov, entrepreneur, specialist in the field of transformation of socio-economic systems: you can try to do this. But as a result, you will only detach yourself from the entire information flow: both positive and negative. Cross yourself out of real life. That is, in practice this is impossible.

You need to change the paradigm itself. And these works in Russia are implemented. Timothy Zudin, presenter: what forms can this world influence take? Eduard Strugov, an entrepreneur, a specialist in the field of transformation of socio-economic systems: I would single out two main things. The first is domestic political. The second is economic. Where there is an effort application in the framework of a hybrid war, there is a serious clash of interests.

The most important thing is that we should be ready to cope with foreign influence on our people. Both in terms of independently accepting the choice of the political fate of the country, and independently accept the choice in terms of what they consume every day. National manufacturers physically cannot break through the barrier. Accordingly, money goes abroad, and this automatically reduces the standard of living.

Therefore, this is a determining thing. Other plots.