Biography of Ribok

REEBOK: The history of the creation of the brand. From sneakers with nails to Instapump. Joseph Foster Reebok: From sneakers with nails to innovative technologies in the world of sports January 12, Moscow time to share comments almost years ago Joseph Foster wanted to run and created a brand that conquered the whole world. The modern industry of sports fashion is constantly developing, and new brands enter the market.

But among the huge number of companies, real old -timers remain at the height. One of them is Reebok - a concern that has existed for years. He just wanted to run and decided to make a couple for himself, in which it would be convenient to overcome kilometers. But its production went beyond the workshop in Bolton and reached a global scale. The start of production: membership in a running club and sneakers with nails formally the story of Reebok began in the year.

Then Joseph Foster, a resident of the small English town of Bolton, was carried away by running. He joined the local club "Primrose Harrierz" and ardently fell in love with training. Together with Foster's zeal, the desire to purchase special shoes for classes awakened to show high results.

Unfortunately, at that time, the production of running models developed weakly. The goods were not of better quality and was offered in a small assortment. Then Joseph, who was a shoemaker by profession, came to an obvious decision to make sneakers on his own. They say correctly: everything is brilliant is simple! In the same year, the man created the first running shoes of Foster.

Their sole was equipped with several nails for better adhesion to the ground - they replaced modern spikes. The layout of the sneakers J. Foster Photo: Facebook. Sneakers were made strictly by order of the athlete after removing individual measures. Materials on the topic 10 universal rules: how to choose running sneakers and not lose the first successes: the victory of Alfred Shrabba, the Olympiad and the innovations in production for the newly made brand the year was a real breakthrough.

Begun Alfred Schrabb won about 16.1 km in a race for 10 miles with a record at that time - 50 minutes 40 seconds. At competitions in Glasgow, the athlete finished in the shoes of J. Alfred Schrabb Photo: Getty Images in Mosteer, the sons were born, and although they were not yet assistants in the workshop, the father renamed the company in J. Three years later, the inventor developed technologies that allowed his concern to become unique in the UK.

Joseph came up with a special dimensional scale, thanks to which athletes did not need to come to fit on. Now they could send the master a sheet of paper with the outlined contour of the foot and the indicated parameters. The second innovation was the creation of collections for different types of running. For example, for training on rough terrain, Foster offered shoes with stabs stabilizing the ankle, and for races with obstacles - boots with studded heels.

Later, the company began to produce equipment for football, rugby, boxing and other disciplines. At this pace, by the years, Joseph has gained authority in the UK. The fact that Garold Abrahams, the Olympic champion in a sprint by a meter of a year, said that Foster's shoes at an important start helped him to run faster. Despite the fact that the brand moved to the reliable hands of his sons, the most original and fragmentary in the sports fashion industry were grandchildren - Joseph and Jeffrey.

Interestingly, the current co -owner of Rebok is also called Joseph William Foster. He was even born on the same day as his legendary grandfather - on May 18. The brothers did not immediately come to the modern name. At first they renamed the company at Mercury Sports Footwear because the new Mercury shoes model came out. But already to Mu, the world heard the word Reebok. By the way, Rhebok is translated from Afrikans, a quick -bearing antelope roe, a beautiful animal with sharp horns.

In subsequent years, the company developed activities in Europe, and in M, the efforts of Paul Fayerman opened in the United States. This man subtly felt what kind of goods to the Americans needed. Due to the boat, Reebok first released purely female models Freestyle and Princess. And in order to spread a brand among fans of fitness, Fayerman gave a pair to each instructor.

Coaches simultaneously advertised products and received a percentage from this. The entrepreneurial vein of Paul helped him buy a concern from the Foster brothers and unite all units under the roof of Reebok International Ltd in Boston. The company has earned immense popularity, began mass production of clothing and accessories and could compete with Nike.

Materials on the topic.