Biographies of graphic designers

All these are examples of concepts that are perceived in traditional European culture as opposite. Derrida, on the other hand, emphasized the artificiality of these oppositions and proposed to cast them into question. In the center of the poster is a conditional image of the human head. The left half is painted in shades of pink. There are the words “image” and “look”, as well as symbols, stereotypically related to the work of the left hemisphere of the brain - for example, with the perception of visual characteristics of objects, such as volume and texture.

The right half is painted in shades of blue. There is a group of words “text” and “read”, as well as images related to the activity of the right hemisphere of the brain and logical processing of textual information. Schematic dashed lines passing through the person’s head diagonally connect the opposite blocks of words and remind you that we can “read” the “image” solving its symbolic meaning and “watch” “text” reading additional meanings through its visual characteristics.

The task of the program is to teach designers to convey meanings taking into account the characteristics of the human perception of visual and textual information, as well as the specifics of their interaction. Neon: Fleeters and science fiction, energetic and cheerful graphic design X cannot be imagined without bright and saturated neon shades. The growth of the popularity of these colors in mass culture contributed to several factors at once.

Firstly, the spread of the fluorescent colors of the company Dayglo Color Corp and its analogues used by many designers. Fluorescent pigments played an important role in creating psychedelic and pop art graphics, but to M, the expanded palette of these shades began to be used everywhere-in graphic, industrial, interior design and fashion. Image: Dayglo Color Corp. Image: Colorpalettes.

In Europe, their modified version began to be released by the German company Edding. And although the attitude to felt -tip pens as an artistic tool was at first ambiguous, they could create bright drawings with dense lines of uniform thickness, affected the illustration and graphic design. They could distinguish fragments of printed text with bright, but bright fluorescent colors, facilitating reading and emphasizing important moments.

Although markers were originally intended for office work and studies - graphic designers - they drew attention to this spectacular visual technique. Photo: StaedTler, and finally, the popularity of neon ensured how computer graphics and visual aesthetics of science fiction films developed. The American film "Throne" of the year was distinguished by the revolutionary special effects for its time.

For the first time, computer graphics were used in combination with manual animation and optical effects for the first time in it. To create an atmosphere of virtual reality into which the main character of the film falls, bright neon lines shining in the darkness of the frame were used in interiors and costumes of characters. This influenced not only the development of the film industry, but also on computer games and all types of design.

Instead of text teams, he used an intuitive graphic interface based on the image of a desktop with original pixel-pixel folds of a folder, a disk, a sheet of paper, a garbage tank and others developed by Susan Car designer. It was also convenient for designers that a computer can be controlled by a mouse. Read also: photo: Apple image: Apple Work in the new digital space allowed the designers of the new wave even more powerful to destroy the traditions of classical typography, overcoming the restrictions of the metal and even photobar.

The number of new experimental and excessive fonts increased sharply, which has become easier to create and spread. Thanks to the evolution of graphic computer programs, digital collages, a mile of multi-page publications, the creation of 3D graphics and animation are possible. The appearance of Apple Macintosh made graphic designers more independent, and the process of creating the design is more democratic - it was possible to do projects and even print them without leaving home.

Many youth and people without professional education came to the profession in the traditional sense of the word, some of which will gain fame in the next decades. The process of improving technologies took place rapidly. Despite the fact that on it, on top of the photographs of the participants, simple red pixel digital masks are imposed. Image: Max Kisman in the year Kisman for the first time created on a personal computer the design of brands by order of the postal service of Holland.

The stamps were drawn in the simplest editor of raster graphics with a low resolution of the picture, but Kissman managed to turn pixels into part of the new aesthetics. He used the angular contours of letters, flat geometric shapes and a limited color palette, thereby rethinking the avant -garde collages and the work of modernists of the first half of the 20th century using the computer.In the year, Kisman created the Maxmix One font, the symbols of which are taken from different fonts created by himself in the period from a year.

The text filled with Maxmix One resembles the chaotic compositions of the Dadaists and at the same time is a collective image of relevant trends in the font design of the second half of x. They were one of the first to use the possibilities of Apple Macintosh to design a magazine. Thanks to the experimental design, provocative articles and new fonts created by Lichko and other invited designers, the magazine has become one of the central sites for demonstrating digital printing opportunities.

Former symbols of new technologies once, today they continue to be used as part of retroesthetics and nostalgia for design x.

In the name of the studio, the words “letter” and “error” are connected - this is a direct reference to the aesthetics of random or programmable computer errors called the word “glitch” today. Their first project in this aesthetics is the Beowolf font, to which a script was added to the file, randomly shifting the points of the vector circuit of letters at the time of their output to print.

The font shape began to mutate in front of the user's eyes. Neon colors, contrasting patterns, dynamic compositions with many details flying in different directions, multilayer conceptual collages and the beginning of the computer era: from pixel graphics to experimental design of fonts and multi -page editions. In years, the process of developing graphic design will be most determined by the evolution of programs to create computer graphics.

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