Pradi Prada biography
All you need to know about Mitychch Prad Elle about the unshakable revolutionary of Italian fashion 10, today 70 years old is Muchche Prada, one of the most influential designers of the last decades, the visionary and founder of intellectual fashion. Congratulating the Italian fashion designer happy birthday, Elle reveals the secrets of her success. Non -conformism has always been the basis of her life credo, he also determined her work.
In her many interviews, Miuccia has repeatedly said that most of all in her work she likes to deconstruct the canons of female beauty adopted in modern society. She considers one of her unconditional creative victories that "she turned the ugly into attractive." And you can’t argue - each of its collection is distinguished by a special character, sets new tasks and offers complex interpretations.
It is believed that Prada makes clothes for intellectuals, because each collection carries a large semantic load embodied in innovative forms and memorable details. That is why Miuccia is categorically against any cooperation with street stamps. If I had come up with a brilliant idea of how to make a fashion that is much cheaper, but it is not a bad copy of something, I would certainly share it with the world, ”Muchka Prada is convinced, putting my individuality and fidelity to the principles above potential commercial benefits.
Having received at the age of 29 the fading enterprise for the production of leather accessories, being an active human rights activist and a well -known member of the Communist Party, far from the design of clothing, managed to take the company and turn it into a prosperous business. Not without the help and support of her talented husband-businessman Patriczi Bertelly, she was able to make the name Prada a center of influence in the fashion world in a record time.
The amazing tandem of two strong personalities determined the success of the Prada Empire for years to come and continues to be the guarantor of its stability. At the same time, throughout her long career, Prada never forgot about her origins. That is why she never allows herself to stop and is in constant search for new and setting the next tasks.
As soon as she got up at the steering wheel of the company for the production of leather bags and accessories, she immediately added shoes to her assortment, ten years later - the line of women's clothing of the same name, the Miu Miu was launched in the year, in the men's line Prada Men, and in the Prada Sport with a recognizable red strip. For more than ten years now, the Prada house has also produced branded aromas, and from the year it has made sunglasses that have more than once determined the trend of the season.
Going against the given fashion templates is the favorite occupation of Miucci Prada and the main engine of her work. Not a single Prada show leaves such a train of inconsistency, rebellion, call. The complex geometry of silhouettes, a riot of colors, unthinkable combinations of fabrics - all these are its tools in the fight against banality. She is not afraid of difficulties and volumes of work, calling this the instinct of survival.
Complete trust in yourself and your feelings, amazing performance and constant struggle with stereotypes, perhaps, are the main secrets of its success. Based on Elle.